%7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22%22,%22mobile%22:%7B%22active%22:true,%22breakpoint%22:768,%22backgroundImage%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2023/04/header-1.png%22,%22backgroundMedia%22:1792,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:650%7D,%22backgroundResizeType%22:%22cover%22%7D
Philips
%7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%220px%22%7D,%22mobile%22:%7B%22height%22:%220px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
История сотрудничества с брендом, кейсы и результаты
%7B%22className%22:%22%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D На протяжении пяти лет наша команда поддерживает бренд Philips на популярных интернет-площадках: OZON, Wildberries, Holodilnik.ru, Citilink. Перед нами стоит цель — поддерживать рост продаж бренда более чем на 40% год к году и проводить эффективные рекламные кампании под конкретные запросы бренда.
%7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%2226px%22%7D,%22mobile%22:%7B%22height%22:%2226px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
Персональный
Для дома
Для кухни
Для матери и ребенка
%7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%2226px%22%7D,%22mobile%22:%7B%22height%22:%2226px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:24%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22variation%22:%22standard%22,%22variationSettings%22:%7B%22margin%22:0,%22marginTablet%22:%220%22,%22marginMobile%22:%220%22,%22width%22:16,%22widthTablet%22:%22100%25%22,%22widthMobile%22:%22100%25%22,%22centered%22:true%7D,%22bgColor%22:%22#003478%22%7D
%7B%22desktop%22:%7B%22height%22:24%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:11%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%20philips-hide-on-desktop%22%7D %7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%228px%22%7D,%22mobile%22:%7B%22height%22:%228px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Поднять продажи пылесосов Phillips ПЕРЕД НОВЫМ ГОДОМ
%7B%22desktop%22:%7B%22height%22:50%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%228px%22%7D,%22mobile%22:%7B%22height%22:%228px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Активация большой рекламной кампании с ТВ-кампанией со стороны ближайшего конкурента
%7B%22desktop%22:%7B%22height%22:100%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%20philips-hide-on-desktop%22%7D
%7B%22className%22:%22philips-arrow-custom-position%22,%22src%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2023/04/arrow-w-out-circle.svg%22%7D
%7B%22className%22:%22philips-negative-margin%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%2216px%22%7D,%22mobile%22:%7B%22height%22:%2214px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Протестировали более 30 гипотез, проработали более 20 аудиторных сегментов, среди которых:
%7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%2238px%22%7D,%22mobile%22:%7B%22height%22:%220px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:5%7D,%22tablet%22:%7B%22height%22:%220px%22%7D,%22mobile%22:%7B%22height%22:%2216px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22philips-adaptive-list%20last-item-star%20two-last-small-padding%20li-disable-margin%22,%22container%22:%7B%22is%22:true,%22style%22:%7B%7D%7D,%22desktop%22:%7B%22paddingLeft%22:0,%22paddingRight%22:%22100px%22,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22tablet%22:%7B%22paddingLeft%22:0,%22paddingRight%22:%220px%22,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22mobile%22:%7B%22paddingLeft%22:0,%22paddingRight%22:%220px%22,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22items%22:%5B%7B%22id%22:1,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#003478%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%B5%D1%81%20%D0%BA%20%D1%83%D0%B1%D0%BE%D1%80%D0%BA%D0%B5,%20%D0%B1%D1%8B%D1%82%D0%BE%D0%B2%D0%BE%D0%B9%20%D1%82%D0%B5%D1%85%D0%BD%D0%B8%D0%BA%D0%B5,%20%D0%BF%D1%8B%D0%BB%D0%B5%D1%81%D0%BE%D1%81%D0%B0%D0%BC%3C/mark%3E%22%7D,%7B%22id%22:2,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#003478%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F%20%D0%BD%D0%B5%D0%B4%D0%B0%D0%B2%D0%BD%D0%BE%20%D0%BF%D0%B5%D1%80%D0%B5%D0%B5%D1%85%D0%B0%D0%B2%D1%88%D0%B8%D1%85%20%D0%B8%20%D0%BD%D0%BE%D0%B2%D0%BE%D1%81%D1%91%D0%BB%D1%8B%3C/mark%3E%22%7D,%7B%22id%22:3,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#003478%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F%20%D1%81%20%D0%B4%D0%BE%D0%BC%D0%B0%D1%88%D0%BD%D0%B8%D0%BC%D0%B8%20%D0%B6%D0%B8%D0%B2%D0%BE%D1%82%D0%BD%D1%8B%D0%BC%D0%B8%3C/mark%3E%22%7D,%7B%22id%22:3,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#003478%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F%20%D1%80%D0%BE%D0%B4%D0%B8%D1%82%D0%B5%D0%BB%D0%B5%D0%B9%3C/mark%3E%22%7D,%7B%22id%22:4,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#003478%5C%22%20class=%5C%22has-inline-color%5C%22%3ELAL%20%D0%BD%D0%B0%20%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9%20%D0%BF%D1%8B%D0%BB%D0%B5%D1%81%D0%BE%D1%81%D0%BE%D0%B2,%20%D1%81%D1%80%D0%B5%D0%B4%D1%81%D1%82%D0%B2%20%D0%B4%D0%BB%D1%8F%20%D1%83%D0%B1%D0%BE%D1%80%D0%BA%D0%B8%20%D0%B8%20%D1%84%D0%B8%D0%BB%D1%8C%D1%82%D1%80%D0%BE%D0%B2%20%D0%B8%D0%BB%D0%B8%C2%A0%D0%BC%D0%B5%D1%88%D0%BA%D0%BE%D0%B2%20%D0%B4%D0%BB%D1%8F%20%D0%BF%D1%8B%D0%BB%D0%B5%D1%81%D0%BE%D1%81%D0%BE%D0%B2%3C/mark%3E%22%7D,%7B%22id%22:5,%22title%22:%22%D0%A2%D0%B0%D0%BA%D0%B6%D0%B5%20%D0%B2%C2%A0%D0%BF%D1%80%D0%BE%D1%86%D0%B5%D1%81%D1%81%D0%B5%20%D1%80%D0%B0%D0%B7%D0%BC%D0%B5%D1%89%D0%B5%D0%BD%D0%B8%D1%8F%20%D0%B4%D0%B8%D0%BD%D0%B0%D0%BC%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%20%D0%BE%D1%82%D1%81%D0%BB%D0%B5%D0%B6%D0%B8%D0%B2%D0%B0%D0%BB%D0%B8%20%D0%BA%D0%BB%D0%B8%D0%BA%D0%B0%D0%B1%D0%B5%D0%BB%D1%8C%D0%BD%D0%BE%D1%81%D1%82%D1%8C%20%D0%B8%C2%A0%D0%BA%D0%BE%D0%BD%D0%B2%D0%B5%D1%80%D1%81%D0%B8%D1%8E%20%D0%B8%C2%A0%D0%BF%D0%B5%D1%80%D0%B5%D0%BB%D0%BE%D1%86%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BB%D0%B8%20%D0%B1%D1%8E%D0%B4%D0%B6%D0%B5%D1%82%20%D0%BD%D0%B0%C2%A0%D0%B1%D0%BE%D0%BB%D0%B5%D0%B5%20%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82%D0%B8%D0%B2%D0%BD%D1%8B%D0%B5%20%D0%BA%D0%B0%D0%BD%D0%B0%D0%BB%D1%8B:%20%D0%BF%D0%B5%D1%80%D0%B5%D1%80%D0%B0%D1%81%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B8%D0%BB%D0%B8%20%D1%87%D0%B0%D1%81%D1%82%D1%8C%20%D0%B1%D1%8E%D0%B4%D0%B6%D0%B5%D1%82%D0%B0%20%D1%81%C2%A0Google%20%D0%BF%D0%BE%D0%B8%D1%81%D0%BA%20%D0%B8%C2%A0%D0%9A%D0%9C%D0%A1%20%D0%BD%D0%B0%C2%A0Facebook/Instagram*%20%D0%B8%C2%A0%D0%A0%D0%A1%D0%AF%22%7D%5D,%22direction%22:%22vertical%22,%22markerSize%22:72,%22markerColor%22:%22#b3c8e6%22,%22paddingBetweenMarkers%22:50,%22image%22:null,%22variation%22:%22standard-list%22,%22itemSettings%22:%7B%22bgColor%22:null,%22fontSize%22:16%7D,%22listStyle%22:%22list-decimal%22,%22fontSlug%22:%22dvg__font-size-normal%22,%22titleColor%22:%22#003478%22%7D
%7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%2230px%22%7D,%22mobile%22:%7B%22height%22:%2222px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D *Являются частью Meta – запрещенная в РФ организация
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2222px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22items%22:%5B%7B%22imgUrl%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2023/04/image-17-1.png%22,%22id%22:1,%22link%22:%22%22,%22mediaId%22:1796%7D,%7B%22imgUrl%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2023/04/image-18-1.png%22,%22id%22:2,%22link%22:%22%22,%22mediaId%22:1798%7D%5D,%22isProductSlider%22:false,%22isGallery%22:true,%22loop%22:false,%22initSlide%22:0,%22className%22:%22philips-image-slider%20philips-hide-on-desktop%22%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:24%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Несмотря на высокий сезон и активность конкурента, удалось достичь минимального показателя
%7B%22desktop%22:%7B%22height%22:24%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Показов рекламных объявлений
%7B%22desktop%22:%7B%22height%22:56%7D,%22tablet%22:%7B%22height%22:%2228px%22%7D,%22mobile%22:%7B%22height%22:%2228px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22variation%22:%22standard%22,%22variationSettings%22:%7B%22margin%22:%220%22,%22marginTablet%22:%220%22,%22marginMobile%22:%220%22,%22width%22:%22100%25%22,%22widthTablet%22:%22100%25%22,%22widthMobile%22:%22100%25%22,%22centered%22:true%7D,%22bgColor%22:%22#003478%22%7D
%7B%22desktop%22:%7B%22height%22:40%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D кликов по баннерам
%7B%22desktop%22:%7B%22height%22:24%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Высокие показатели продаж при относительно невысоких вложениях
%7B%22desktop%22:%7B%22height%22:50%7D,%22tablet%22:%7B%22height%22:%221px%22%7D,%22mobile%22:%7B%22height%22:%221px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:5%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%20hide-on-desktop%22%7D
Как итог – в 4 раза превысили план продаж
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:11%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%20philips-hide-on-desktop%22%7D %7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%228px%22%7D,%22mobile%22:%7B%22height%22:%228px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D поднять продажи БЛЕНДЕРУ-ПАРОВАРКЕ PHILIPS AVENT
%7B%22desktop%22:%7B%22height%22:50%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%228px%22%7D,%22mobile%22:%7B%22height%22:%228px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Основная целевая аудитория — женщины с детьми. В их представлении товар не является первой необходимостью в списке вещей для заботы о новорожденных, тем более учитывая высокую цену
%7B%22desktop%22:%7B%22height%22:100%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%20philips-hide-on-desktop%22%7D
%7B%22className%22:%22philips-arrow-custom-position-2021-1%22,%22src%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2023/04/arrow-2.svg%22%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22philips-negative-margin%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%2216px%22%7D,%22mobile%22:%7B%22height%22:%2214px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Совместно с брендом было принято решение создать набор — блендер-пароварка и фен. Таким образом сделать приобретение товара более выгодным. Ограниченное количество наборов побуждало совершить покупку здесь и сейчас.
%7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%2238px%22%7D,%22mobile%22:%7B%22height%22:%220px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:5%7D,%22tablet%22:%7B%22height%22:%220px%22%7D,%22mobile%22:%7B%22height%22:%2216px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22className%22:%22philips-adaptive-list%20philips-mom-list%20li-disable-margin%22,%22container%22:%7B%22is%22:true,%22style%22:%7B%7D%7D,%22desktop%22:%7B%22paddingLeft%22:0,%22paddingRight%22:%220px%22,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22tablet%22:%7B%22paddingLeft%22:0,%22paddingRight%22:%220px%22,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22mobile%22:%7B%22paddingLeft%22:0,%22paddingRight%22:%220px%22,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22items%22:%5B%7B%22id%22:1,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#91004b%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%96%D0%B5%D0%BD%D1%89%D0%B8%D0%BD%D1%8B%20%D1%81%20%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%B5%D1%81%D0%BE%D0%BC%20%D0%BA%20%D0%BA%D1%83%D0%BB%D0%B8%D0%BD%D0%B0%D1%80%D0%B8%D0%B8,%20%D0%B1%D1%8B%D1%82%D0%BE%D0%B2%D0%BE%D0%B9%C2%A0%D1%82%D0%B5%D1%85%D0%BD%D0%B8%D0%BA%D0%B5,%20%D0%B1%D1%80%D0%B5%D0%BD%D0%B4%D1%83%20Philips%3C/mark%3E%22%7D,%7B%22id%22:2,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#91004b%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%A0%D0%BE%D0%B4%D0%B8%D1%82%D0%B5%D0%BB%D0%B8%20%D0%BC%D0%BB%D0%B0%D0%B4%D0%B5%D0%BD%D1%86%D0%B5%D0%B2,%20%D0%B6%D0%B5%D0%BD%D1%89%D0%B8%D0%BD%D1%8B,%20%D0%BA%D0%BE%D1%82%D0%BE%D1%80%D1%8B%D0%B5%C2%A0%D1%81%D0%BA%D0%BE%D1%80%D0%BE%20%D1%81%D1%82%D0%B0%D0%BD%D1%83%D1%82%20%D0%BC%D0%B0%D0%BC%D0%B0%D0%BC%D0%B8%3C/mark%3E%22%7D,%7B%22id%22:3,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#91004b%5C%22%20class=%5C%22has-inline-color%5C%22%3ELAL%20%D0%B4%D0%BB%D1%8F%20%D1%87%D0%B5%D0%BA%D0%BE%D0%B2%20%D0%BD%D0%B0%C2%A0%D0%BE%D1%81%D0%BD%D0%BE%D0%B2%D0%B5%20%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BE%D0%BA%20%D1%81%D1%82%D0%B0%D1%86%D0%B8%D0%BE%D0%BD%D0%B0%D1%80%D0%BD%D1%8B%D1%85%20%D0%B1%D0%BB%D0%B5%D0%BD%D0%B4%D0%B5%D1%80%D0%BE%D0%B2,%20%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%BE%D0%B2%20%D0%B8%D0%B7%C2%A0%D0%BA%D0%B0%D1%82%D0%B5%D0%B3%D0%BE%D1%80%D0%B8%D0%B8%20%D0%B7%D0%B4%D0%BE%D1%80%D0%BE%D0%B2%D0%BE%D0%B3%D0%BE%20%D0%BF%D0%B8%D1%82%D0%B0%D0%BD%D0%B8%D1%8F,%20%D0%B4%D0%B5%D1%82%D1%81%D0%BA%D0%BE%D0%B3%D0%BE%20%D0%BF%D0%B8%D1%82%D0%B0%D0%BD%D0%B8%D1%8F,%20%D0%BF%D0%BE%D0%B4%D0%B3%D1%83%D0%B7%D0%BD%D0%B8%D0%BA%D0%BE%D0%B2%20%D0%B8%C2%A0%D0%B4%D0%B5%D1%82%D1%81%D0%BA%D0%BE%D0%B9%20%D0%BE%D0%B4%D0%B5%D0%B6%D0%B4%D1%8B%3C/mark%3E%22%7D%5D,%22direction%22:%22vertical%22,%22markerSize%22:72,%22markerColor%22:%22#fc9cc2%22,%22paddingBetweenMarkers%22:28,%22image%22:null,%22variation%22:%22standard-list%22,%22itemSettings%22:%7B%22bgColor%22:null,%22fontSize%22:16%7D,%22listStyle%22:%22list-decimal%22,%22fontSlug%22:%22dvg__font-size-normal%22,%22titleColor%22:%22#91004b%22%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2222px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22items%22:%5B%7B%22imgUrl%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2023/04/image-19-1.png%22,%22id%22:1,%22link%22:%22%22,%22mediaId%22:1648%7D,%7B%22imgUrl%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2023/04/image-20-2.png%22,%22id%22:2,%22link%22:%22%22,%22mediaId%22:1650%7D%5D,%22isProductSlider%22:false,%22isGallery%22:true,%22loop%22:false,%22initSlide%22:0,%22className%22:%22philips-image-slider%20philips-hide-on-desktop%22%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:24%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Показов рекламных объявлений
%7B%22desktop%22:%7B%22height%22:56%7D,%22tablet%22:%7B%22height%22:%220px%22%7D,%22mobile%22:%7B%22height%22:%220px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22variation%22:%22standard%22,%22variationSettings%22:%7B%22margin%22:%220%22,%22marginTablet%22:%220%22,%22marginMobile%22:%220%22,%22width%22:%22100%25%22,%22widthTablet%22:%22100%25%22,%22widthMobile%22:%22100%25%22,%22centered%22:true%7D,%22bgColor%22:%22#91004b%22%7D
%7B%22desktop%22:%7B%22height%22:40%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D кликов по баннерам
%7B%22desktop%22:%7B%22height%22:50%7D,%22tablet%22:%7B%22height%22:%221px%22%7D,%22mobile%22:%7B%22height%22:%221px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:5%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%20hide-on-desktop%22%7D
Как итог – в 3 раза перевыполнили план продаж
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:11%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%20philips-hide-on-desktop%22%7D %7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%228px%22%7D,%22mobile%22:%7B%22height%22:%228px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Поднять продажи бренда в категории техника для красоты – МУЖСКАЯ СТРИЖКА И БРИТЬЕ, ПРОДАТЬ 500 ШТ. ЗА ВРЕМЯ КАМПАНИИ
%7B%22desktop%22:%7B%22height%22:50%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%228px%22%7D,%22mobile%22:%7B%22height%22:%228px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Не использовать открытую скидку на рекламных баннерах
%7B%22desktop%22:%7B%22height%22:100%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%20philips-hide-on-desktop%22%7D
%7B%22className%22:%22philips-arrow-custom-position-2021-2%22,%22src%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2023/04/arrow-3.svg%22%7D
%7B%22className%22:%22philips-negative-margin%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%2216px%22%7D,%22mobile%22:%7B%22height%22:%2214px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Выбрали классический сплит каналов: РСЯ, Яндекс поиск, Facebook*. Мы проверили более 15 гипотез и использовали аудитории, среди которых:
%7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%2238px%22%7D,%22mobile%22:%7B%22height%22:%220px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:5%7D,%22tablet%22:%7B%22height%22:%220px%22%7D,%22mobile%22:%7B%22height%22:%2216px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22className%22:%22philips-adaptive-list%20philips-mom-list%20li-disable-margin%22,%22container%22:%7B%22is%22:true,%22style%22:%7B%7D%7D,%22desktop%22:%7B%22paddingLeft%22:0,%22paddingRight%22:%220px%22,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22tablet%22:%7B%22paddingLeft%22:0,%22paddingRight%22:%220px%22,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22mobile%22:%7B%22paddingLeft%22:0,%22paddingRight%22:%220px%22,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22items%22:%5B%7B%22id%22:1,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#003478%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%9C%D1%83%D0%B6%D1%87%D0%B8%D0%BD%D1%8B%20%D1%81%C2%A0%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%B5%D1%81%D0%BE%D0%BC%20%D0%BA%C2%A0%D0%B1%D1%80%D0%B8%D1%82%D1%8C%D1%8E,%20%D1%83%D1%85%D0%BE%D0%B4%D1%83%20%D0%B7%D0%B0%C2%A0%D1%81%D0%BE%D0%B1%D0%BE%D0%B9,%20%D0%BA%C2%A0%D0%B1%D1%80%D0%B5%D0%BD%D0%B4%D1%83%20Philips%20%D0%B8%C2%A0%D0%BA%D0%BE%D0%BD%D0%BA%D1%83%D1%80%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%3C/mark%3E%22%7D,%7B%22id%22:2,%22title%22:%22%D0%A7%D0%B5%D0%BA%D0%B8%20%D0%BD%D0%B0%C2%A0%D0%BE%D1%81%D0%BD%D0%BE%D0%B2%D0%B5%20%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BE%D0%BA%20%D0%BF%D0%B5%D0%BD%D1%8B%20%D0%B4%D0%BB%D1%8F%20%D0%B1%D1%80%D0%B8%D1%82%D1%8C%D1%8F%20+%20LAL%20%D0%BD%D0%B0%C2%A0%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9%20%D1%82%D1%80%D0%B8%D0%BC%D0%BC%D0%B5%D1%80%D0%BE%D0%B2%20%D0%B8%C2%A0%D1%8D%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%BE%D0%B1%D1%80%D0%B8%D1%82%D0%B2%22%7D,%7B%22id%22:3,%22title%22:%22%D0%96%D0%B5%D0%BD%D1%89%D0%B8%D0%BD%D1%8B%20%D0%B2%C2%A0%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D1%85%20(%D0%BF%D0%BE%D0%B4%D0%B0%D1%80%D0%BA%D0%B8%20%D0%B4%D0%BB%D1%8F%20%D0%BC%D1%83%D0%B6%D1%87%D0%B8%D0%BD)%20%D0%B8%C2%A0%D0%B6%D0%B5%D0%BD%D1%89%D0%B8%D0%BD%D1%8B,%20%D1%83%C2%A0%D0%BA%D0%BE%D1%82%D0%BE%D1%80%D1%8B%D1%85%20%D0%B2%C2%A0%D0%B1%D0%BB%D0%B8%D0%B6%D0%B0%D0%B9%D1%88%D0%B8%D0%B9%20%D0%BC%D0%B5%D1%81%D1%8F%D1%86%20%D0%B3%D0%BE%D0%B4%D0%BE%D0%B2%D1%89%D0%B8%D0%BD%D0%B0%20%D1%81%D0%B2%D0%B0%D0%B4%D1%8C%D0%B1%D1%8B%22%7D%5D,%22direction%22:%22vertical%22,%22markerSize%22:72,%22markerColor%22:%22#b3c8e6%22,%22paddingBetweenMarkers%22:28,%22image%22:null,%22variation%22:%22standard-list%22,%22itemSettings%22:%7B%22bgColor%22:null,%22fontSize%22:16%7D,%22listStyle%22:%22list-decimal%22,%22fontSlug%22:%22dvg__font-size-normal%22,%22titleColor%22:%22#003478%22%7D
%7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%2230px%22%7D,%22mobile%22:%7B%22height%22:%2222px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D *Являются частью Meta – запрещенная в РФ организация
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2222px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22items%22:%5B%7B%22imgUrl%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2023/04/image-20-1-1.png%22,%22id%22:1,%22link%22:%22%22,%22mediaId%22:1652%7D,%7B%22imgUrl%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2023/04/image-16-1-1.png%22,%22id%22:2,%22link%22:%22%22,%22mediaId%22:1654%7D,%7B%22id%22:2,%22imgUrl%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2023/04/image-17-1-2.png%22,%22link%22:%22%22,%22mediaId%22:1656%7D%5D,%22isProductSlider%22:false,%22isGallery%22:true,%22loop%22:false,%22initSlide%22:0,%22className%22:%22philips-image-slider%20philips-hide-on-desktop%22%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:56%7D,%22tablet%22:%7B%22height%22:%2228px%22%7D,%22mobile%22:%7B%22height%22:%2228px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22variation%22:%22standard%22,%22variationSettings%22:%7B%22margin%22:%220%22,%22marginTablet%22:%220%22,%22marginMobile%22:%220%22,%22width%22:%22100%25%22,%22widthTablet%22:%22100%25%22,%22widthMobile%22:%22100%25%22,%22centered%22:true%7D,%22bgColor%22:%22#003478%22%7D
%7B%22desktop%22:%7B%22height%22:40%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:24%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Показов рекламных объявлений
%7B%22desktop%22:%7B%22height%22:56%7D,%22tablet%22:%7B%22height%22:%2228px%22%7D,%22mobile%22:%7B%22height%22:%2228px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22variation%22:%22standard%22,%22variationSettings%22:%7B%22margin%22:%220%22,%22marginTablet%22:%220%22,%22marginMobile%22:%220%22,%22width%22:%22100%25%22,%22widthTablet%22:%22100%25%22,%22widthMobile%22:%22100%25%22,%22centered%22:true%7D,%22bgColor%22:%22#003478%22%7D
%7B%22desktop%22:%7B%22height%22:40%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D кликов по баннерам
%7B%22desktop%22:%7B%22height%22:24%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Высокие показатели продаж при относительно невысоких вложениях
%7B%22desktop%22:%7B%22height%22:50%7D,%22tablet%22:%7B%22height%22:%221px%22%7D,%22mobile%22:%7B%22height%22:%221px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:5%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%20hide-on-desktop%22%7D
Как итог – в 4 раза превысили план продаж
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:11%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%20philips-hide-on-desktop%22%7D %7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%228px%22%7D,%22mobile%22:%7B%22height%22:%228px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D В ПРЕДДВЕРИИ НОВОГО ГОДА ПРОВЕСТИ РЕКЛАМНУЮ КАМПАНИЮ В TIKTOK и вывести новый продукт бренда на рынок
%7B%22desktop%22:%7B%22height%22:50%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%228px%22%7D,%22mobile%22:%7B%22height%22:%228px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Кофемашины — продукт бренда из премиального сегмента, для достижения высоких продаж, нужно правильно подобрать аудиторию, а также, на тот момент, использовать новый канал продвижения — TikTok
%7B%22desktop%22:%7B%22height%22:100%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%20philips-hide-on-desktop%22%7D
%7B%22className%22:%22philips-arrow-custom-position-2021-3%22,%22src%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2023/04/arrow-4.svg%22%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22philips-negative-margin%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:16%7D,%22tablet%22:%7B%22height%22:%2216px%22%7D,%22mobile%22:%7B%22height%22:%2214px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Совместно с брендом создали видео под формат TikTok, проработали несколько десятков аудиторных сегментов, среди которых:
%7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%22110px%22%7D,%22mobile%22:%7B%22height%22:%2270px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:5%7D,%22tablet%22:%7B%22height%22:%220px%22%7D,%22mobile%22:%7B%22height%22:%2216px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22className%22:%22philips-adaptive-list%20philips-coffee-list%20li-disable-margin%22,%22container%22:%7B%22is%22:true,%22style%22:%7B%7D%7D,%22desktop%22:%7B%22paddingLeft%22:0,%22paddingRight%22:%220px%22,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22tablet%22:%7B%22paddingLeft%22:0,%22paddingRight%22:%220px%22,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22mobile%22:%7B%22paddingLeft%22:0,%22paddingRight%22:%220px%22,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22items%22:%5B%7B%22id%22:1,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#2d251e%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%9A%D1%83%D0%BB%D1%8C%D1%82%D1%83%D1%80%D0%B0%20%D0%B8%20%D0%B8%D1%81%D0%BA%D1%83%D1%81%D1%81%D1%82%D0%B2%D0%BE%3C/mark%3E%22%7D,%7B%22id%22:2,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#2d251e%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%95%D0%B4%D0%B0%20%D0%B8%20%D0%BD%D0%B0%D0%BF%D0%B8%D1%82%D0%BA%D0%B8%3C/mark%3E%22%7D,%7B%22id%22:3,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#2d251e%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%9F%D1%83%D1%82%D0%B5%D1%88%D0%B5%D1%81%D1%82%D0%B2%D0%B8%D1%8F%3C/mark%3E%22%7D,%7B%22id%22:3,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#2d251e%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%9A%D0%BE%D1%84%D0%B5%D0%B9%D0%BD%D1%8B%D0%B5%20%D0%BF%D1%80%D0%B8%D0%BD%D0%B0%D0%B4%D0%BB%D0%B5%D0%B6%D0%BD%D0%BE%D1%81%D1%82%D0%B8%3C/mark%3E%22%7D%5D,%22direction%22:%22vertical%22,%22markerSize%22:72,%22markerColor%22:%22#b38e76%22,%22paddingBetweenMarkers%22:26,%22image%22:null,%22variation%22:%22standard-list%22,%22itemSettings%22:%7B%22bgColor%22:null,%22fontSize%22:16%7D,%22listStyle%22:%22list-decimal%22,%22fontSlug%22:%22dvg__font-size-normal%22,%22titleColor%22:%22#2d251e%22%7D
%7B%22desktop%22:%7B%22height%22:140%7D,%22tablet%22:%7B%22height%22:%2288px%22%7D,%22mobile%22:%7B%22height%22:%221px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%20philips-coffee-disable-margin%22%7D %7B%22className%22:%22philips-adaptive-list%20philips-coffee-continue-list%20li-disable-margin%22,%22container%22:%7B%22style%22:%7B%7D%7D,%22desktop%22:%7B%22paddingLeft%22:0,%22paddingRight%22:0,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22tablet%22:%7B%22paddingLeft%22:0,%22paddingRight%22:0,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22mobile%22:%7B%22paddingLeft%22:0,%22paddingRight%22:0,%22paddingTop%22:0,%22paddingBottom%22:0%7D,%22items%22:%5B%7B%22id%22:1,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#2d251e%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%91%D1%8B%D1%82%D0%BE%D0%B2%D0%B0%D1%8F%20%D1%82%D0%B5%D1%85%D0%BD%D0%B8%D0%BA%D0%B0%3C/mark%3E%22%7D,%7B%22id%22:2,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#2d251e%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%A1%D0%BF%D0%BE%D1%80%D1%82%20%D0%B8%20%D0%B0%D0%BA%D1%82%D0%B8%D0%B2%D0%BD%D1%8B%D0%B9%20%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%C2%A0%D0%B6%D0%B8%D0%B7%D0%BD%D0%B8%3C/mark%3E%22%7D,%7B%22id%22:3,%22title%22:%22%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#2d251e%5C%22%20class=%5C%22has-inline-color%5C%22%3E%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%B5%D1%81%20%D0%BA%20%D1%84%D0%B8%D0%BD%D0%B0%D0%BD%D1%81%D0%BE%D0%B2%D1%8B%D0%BC%20%D1%83%D1%81%D0%BB%D1%83%D0%B3%D0%B0%D0%BC%3C/mark%3E%22%7D%5D,%22direction%22:%22vertical%22,%22markerSize%22:72,%22markerColor%22:%22#b38e76%22,%22paddingBetweenMarkers%22:26,%22image%22:null,%22variation%22:%22standard-list%22,%22itemSettings%22:%7B%22bgColor%22:null,%22fontSize%22:16%7D,%22listStyle%22:%22list-decimal%22,%22fontSlug%22:%22dvg__font-size-normal%22,%22titleColor%22:%22#2d251e%22%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2222px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2222px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
VIDEO
%7B%22desktop%22:%7B%22height%22:64%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%226px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:52%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:24%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Показов рекламных объявлений
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%7B%22desktop%22:%7B%22height%22:40%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D кликов по баннерам
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> 350 кофемашин заказано на Ozon
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2240px%22%7D,%22mobile%22:%7B%22height%22:%2224px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D %7B%22className%22:%22%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22backgroundMedia%22:null,%22backgroundResizeType%22:%22cover%22,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D
%7B%22desktop%22:%7B%22height%22:24%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Проведенных рекламных кампаний за все время сотрудничества
%7B%22desktop%22:%7B%22height%22:24%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Аудиторных сегментов
%7B%22desktop%22:%7B%22height%22:24%7D,%22tablet%22:%7B%22height%22:%2212px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D Протестированных креативов
%7B%22desktop%22:%7B%22height%22:80%7D,%22tablet%22:%7B%22height%22:%2224px%22%7D,%22mobile%22:%7B%22height%22:%2212px%22%7D,%22className%22:%22wp-block-dvgroup-spacer%22%7D «За время сотрудничества с брендом Philips мы узнали все тонкости продвижения товаров из категории мелкой бытовой техники. Например, для дорогих и премиальных товаров нужен особый подход к performance-маркетингу — использование большого количества специфических аудиторных сегментов, в которых с наибольшей вероятностью содержатся покупатели премиальных товаров (в процессе РК эти сегменты чистятся и остаются наиболее эффективные); также хорошо себя показали специальные акции (весомый подарок за покупку, при этом подарок может быть из другой подкатегории, но обязательно должен соответствовать потребностям ЦА). В целом при использовании нашей уникальной технологии таргетирования, основанной на сегментах, собранных по чекам и LAL, в данной категории товаров можно достичь неплохих результатов. Особенно в сочетании с классическими перформанс-инструментами, внутренними инструментами площадок и наших уже отработанных стратегий, основанных на предиктивных моделях.»
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Елена Лысунова – директор клиентского сервиса DV Group по категориям «Электроника и МБТ»
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