EXPEL

%7B%22className%22:%22expel-header%22,%22mobile%22:%7B%22active%22:true,%22breakpoint%22:991,%22backgroundImage%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2022/03/background_expel__mobile.png%22,%22padding%22:%7B%22top%22:40,%22right%22:0,%22bottom%22:40,%22left%22:0%7D,%22minHeight%22:0,%22backgroundMedia%22:971,%22backgroundResizeType%22:%22cover%22%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D,%22backgroundResizeType%22:%22cover%22%7D %7B%22className%22:%22is-style-expel-banner%22,%22title%22:%22%3Cstrong%3E%3Cmark%20style=%5C%22background-color:rgba(0,%200,%200,%200);color:#34b321%5C%22%20class=%5C%22has-inline-color%5C%22%3EEXPEL%3C/mark%3E%3C/strong%3E%22,%22subTitle%22:%22%3Cp%3E%D0%A0%D0%95%D0%9A%D0%9B%D0%90%D0%9C%D0%9D%D0%90%D0%AF%20%D0%9A%D0%90%D0%9C%D0%9F%D0%90%D0%9D%D0%98%D0%AF%3C/p%3E%3Cp%3E%3C/p%3E%3Cp%3E%D0%97%D0%B0%D0%BF%D1%83%D1%81%D1%82%D0%B8%D0%BB%D0%B8%20performance-%D0%BA%D0%B0%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D1%8E%20%D0%B4%D0%BB%D1%8F%20%3C/p%3E%3Cp%3E%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%BF%D0%BB%D0%B5%D0%B9%D1%81%D0%BE%D0%B2%20Ozon%20%D0%B8%C2%A0Wildberries%3C/p%3E%22,%22image%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2022/03/hero__img.png%22,%22imageMobile%22:%22https://webadmin.dvgroup.com/wp-content/uploads/2022/03/hero__img.png%22,%22isAnimated%22:false,%22styles%22:%7B%22color%22:%22#fffff8%22,%22aspectRatio%22:%22%22,%22minHeight%22:%22325px%22%7D%7D

Заказчик

EXPEL — линейка
инновационных средств
бытовой химии.

Бренду требовалась эффективная и запоминающаяся поддержка в 2021 году, направленная на увеличение продаж онлайн. Стимулирование покупок через онлайн-каналы продвижения и четко таргетированную рекламу.

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Цели и задачи

Цель кампании: максимальная конверсия
в покупку на e-commerce площадках.

Задачи:

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%7B%22className%22:%22what-do%22,%22mobile%22:%7B%22active%22:false,%22breakpoint%22:911,%22backgroundImage%22:null,%22padding%22:%7B%22top%22:0,%22right%22:0,%22bottom%22:0,%22left%22:0%7D,%22minHeight%22:0%7D,%22heightContainer%22:%7B%22isAspectRatio%22:false,%22aspectRatio%22:%221%20/%201%22,%22minHeight%22:0%7D%7D

Решения

Что сделали мы

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Коммуникация

Данную коммуникацию
увидели все кто:

Искали средства бытовой химии по словам: средства для мытья окон, средство от засоров и другое.

Искали товары
конкурентов Expel.

Просматривали тематический контент: статьи, видео, группы в соц.сетях.

Стандартный путь
покупателя

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1.

Формирование
потребности

Конкретный
оффер

2.

Поиск информации по ключевым словам

Реклама в РСЯ и КМС

3.

Поиск продукта

4.

Принятие решения о покупке

Ведем на площадку

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Креативы

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Увеличение количества поисковых запросов
на 30% во время рекламной кампании

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Результаты

Прирост общих продаж Expel Year to Year:

206%

Апрель

506%

Апрель

>1%

Достигли CTR

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